Aiometrix Use Case Study 3
SEO and practical application use:
- How aiometrix helped with: ________________________
- Time Period: ___________________________________
- Category: Christmas Ornaments
Result: Desiring improved profitability performance, anonymous brand 1 partnered with a anonymous company, a full-service Amazon consulting firm. Using Aiometrix advertising optimization software and strategies, after onboarding newly adopted organic rank metrics into advertising tactics agency was able to:
- Increase conversion rate by 75%
- Increase total sales by 50%
- Bring a private label business back into profitability after a prior year of negative results due to the covid pandemic supply chain inflation.
Client
Services / Features
Rule Based Bid Optimization, Organic Search Tracking, Dayparting, Amazon Marketing Cloud
Project Timeline
10/2023
12/2023
Platforms
Amazon
Case Study: How Aiometrix Revolutionized Christmas Ornament Sales on Amazon
In the ever-evolving world of e-commerce, staying ahead of the competition requires cutting-edge tools and strategies. This case study explores how Aiometrix, a groundbreaking advertising intelligence optimization metrics platform, helped transform the fortunes of a struggling Christmas ornament brand on Amazon.
The Challenge
An anonymous Christmas ornament brand (Brand X) faced significant challenges in the wake of the COVID-19 pandemic. Supply chain disruptions and inflationary pressures had pushed their private label business into negative profitability. They needed a solution to turn their fortunes around and regain their competitive edge in the marketplace.
The Solution
Brand X partnered with a full-service Amazon consulting firm that leveraged Aiometrix’s advanced advertising optimization software. The key to their strategy was the implementation of Aiometrix’s novel organic rank and search volume tracking, combined with share of voice measurement – features that were unique in the adtech landscape of 2022-2023.
Key Features Utilized:
- Rule-Based Bid Optimization
- Organic Search Tracking
- Dayparting
- Amazon Marketing Cloud Integration
The Strategy
The consulting firm employed a multi-faceted approach:
- Integration of Organic Metrics: They incorporated newly adopted organic rank metrics into their advertising tactics, providing a more holistic view of product performance.
- Optimized Bidding: Utilizing Aiometrix’s rule-based bid optimization, they fine-tuned ad spend to maximize ROI.
- Strategic Timing: Through dayparting, they ensured ads were shown at the most effective times for their target audience.
- Data-Driven Decisions: Leveraging the Amazon Marketing Cloud, they gained deeper insights into customer behavior and campaign performance.
The Results
The implementation of Aiometrix’s advanced features led to remarkable improvements:
- 75% increase in conversion rate
- 50% increase in total sales
- Return to profitability after a year of negative results
The Bigger Picture
This case study exemplifies the power of Aiometrix’s innovative approach to marketplace advertising. By providing unique insights into organic rank and share of voice, Aiometrix filled a crucial gap in the adtech market. The success with Brand X was not an isolated incident; through extensive beta testing with enterprise clients across various product categories, Aiometrix refined its tools to deliver consistent results.
Looking Forward
With the official release of these groundbreaking features to all businesses selling on online marketplaces, Aiometrix is poised to revolutionize the way brands approach their advertising strategies. The combination of organic insights with traditional advertising metrics provides a competitive edge that was previously unattainable.
As the e-commerce landscape continues to evolve, tools like Aiometrix will be crucial for brands looking to not just survive, but thrive in the digital marketplace. The success of Brand X serves as a testament to the potential of data-driven, holistic advertising strategies in overcoming even the most challenging market conditions.
