Aiometrix Use Case Study 1
SEO and practical application use:
- How aiometrix helped with hourly dayparting strategies
- Time Period: Back to School Season 2024
- Category: School Bags
Result: By implementing aiometrix dayparting strategies, the client and brand saw what was an annual average ROAS of 2.5-3.5 become 7-8 ROAS once the dayparting schedule and aiometrix bidding strategies were initiated. Customer immediately saw noticeable improvement within 72hrs. Acheived goals above and beyond.
Client
School Backpacks
Services / Features PPC, Search, Dayparting, AMC
PPC, Search, Dayparting, AMC
Project Timeline
05/2024
09/2024
Platforms
Amazon
Case Study: How Aiometrix Revolutionized Back-to-School Advertising for a Major US Retailer
In the competitive world of e-commerce, staying ahead of the curve is crucial. This case study explores how Aiometrix, our cutting-edge advertising intelligence optimization metrics platform, transformed the advertising strategy of a major US retailer during the Back-to-School season of 2024, focusing on school backpacks.
The Challenge
Our client, a prominent US brand available in all major retailers, faced the perennial challenge of maximizing their return on ad spend (ROAS) during the highly competitive Back-to-School season. With an average ROAS of 2.5-3.5 in previous years, they sought a solution to improve their advertising efficiency and stand out in the crowded school supplies market.
The Aiometrix Solution
Leveraging the power of Aiometrix, we implemented a tailored strategy focusing on:
- Hourly Dayparting: Utilizing our advanced algorithms to identify peak shopping times for school backpacks.
- Intelligent Bidding: Employing our Aiometrix Managed Campaign (AMC) feature to optimize bid strategies in real-time.
- Platform Focus: Concentrating efforts on Amazon, a key platform for Back-to-School shopping.
Implementation
The project timeline spanned from May 2024 to September 2024, covering the crucial Back-to-School shopping period. Our team worked closely with the client to:
- Continuously monitor and adjust tactics based on real-time performance data
- Analyze historical data and market trends
- Develop a customized dayparting schedule
- Implement Aiometrix’s bidding strategies across Amazon campaigns
Results
The impact of Aiometrix’s strategies was both immediate and significant:
- ROAS Increase: From an average of 2.5-3.5 to an impressive 7-8 ROAS
- Rapid Improvement: Noticeable results within 72 hours of implementation
- Goal Surpassing: Achieved and exceeded client’s expectations
Key Takeaways
This case study demonstrates the power of intelligent, data-driven advertising strategies:
- Precision Timing: Hourly dayparting allowed for hyper-targeted ad placement.
- Adaptive Bidding: Real-time adjustments maximized the efficiency of ad spend.
- Platform Expertise: Focusing on Amazon leveraged the platform’s dominance in Back-to-School shopping.
Conclusion
By harnessing the power of Aiometrix, our client was able to dramatically improve their advertising performance during one of the most critical sales periods of the year. This case study underscores the potential of advanced adtech solutions in driving significant improvements in ROAS and overall campaign effectiveness.
For brands looking to elevate their marketplace advertising strategies, Aiometrix offers a proven solution that delivers tangible results in a highly competitive digital landscape.
